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　　在山東做網(wǎng)站優(yōu)化，友情鏈接交換是提升網(wǎng)站權(quán)重和流量的常用手段。但換鏈接不是隨便找個(gè)網(wǎng)站掛上就行，里面有很多門道。今天咱們就聊聊，在山東做網(wǎng)站優(yōu)化時(shí)，換友情鏈接到底要注意哪些事。
　　In Shandong, website optimization and friendly link exchange are common methods to increase website weight and traffic. But changing links is not just about finding a website to hang on, there are many tricks inside. Today we will talk about what to pay attention to when changing friendship links when doing website optimization in Shandong.
　　首先，得找對(duì)“搭檔”。友情鏈接的本質(zhì)是資源互補(bǔ)，所以最好選和自己網(wǎng)站內(nèi)容相關(guān)或行業(yè)上下游的網(wǎng)站。比如你是做山東旅游攻略的，找當(dāng)?shù)孛朗?、酒店類的網(wǎng)站就挺合適。如果對(duì)方網(wǎng)站八竿子打不著，比如賣機(jī)械設(shè)備的，那交換了也沒啥用，搜索引擎可能都不認(rèn)這個(gè)“友情”。
　　Firstly, we need to find the right 'partner'. The essence of friendship links is complementary resources, so it is best to choose websites that are related to your website content or upstream and downstream in the industry. For example, if you are making travel guides to Shandong, finding local food and hotel websites would be quite suitable. If the other party's website is completely unrelated, such as selling mechanical equipment, then exchanging it is useless, and search engines may not recognize this "friendship".
　　其次，得看對(duì)方網(wǎng)站的“底子”。這包括幾點(diǎn)：一是看備案信息，有備案的網(wǎng)站相對(duì)穩(wěn)定，不容易突然關(guān)門大吉；二是看網(wǎng)站結(jié)構(gòu)，結(jié)構(gòu)清晰、層級(jí)淺（最好不超過三層）的網(wǎng)站更受搜索引擎喜歡；三是看內(nèi)容質(zhì)量，原創(chuàng)內(nèi)容多、更新頻繁的網(wǎng)站，權(quán)重一般更高。
　　Secondly, we need to look at the "foundation" of the other party's website. This includes several points: firstly, looking at the filing information, websites with filing are relatively stable and not easily shut down suddenly; The second is to look at the website structure. Websites with clear structure and shallow hierarchy (preferably no more than three layers) are more favored by search engines; The third factor is the quality of the content. Websites with more original content and frequent updates generally have higher authority.

　　再來說說鏈接質(zhì)量。有些網(wǎng)站看著權(quán)重高，但導(dǎo)出鏈接一大堆，像“批發(fā)”鏈接似的，這種要小心。因?yàn)閷?dǎo)出鏈接越多，分給你的權(quán)重就越少。一般建議，對(duì)方網(wǎng)站的導(dǎo)出鏈接別超過40個(gè)。另外，如果對(duì)方給你的鏈接是放在JS代碼里或者用iframe框架嵌套的，這種鏈接對(duì)優(yōu)化沒啥幫助，直接拒絕就行。
　　Let's talk about link quality again. Some websites may appear to have high authority, but they export a lot of links, like "wholesale" links, so be careful. Because the more exported links, the less weight will be assigned to you. It is generally recommended that the export links of the other party's website do not exceed 40. In addition, if the link given to you by the other party is placed in JS code or nested with an iframe framework, this type of link is not helpful for optimization, just reject it directly.
　　還有幾個(gè)細(xì)節(jié)不能忽視。一是看對(duì)方網(wǎng)站有沒有被降權(quán)或者被K的經(jīng)歷?？梢杂谜鹃L工具查查歷史快照，如果快照長時(shí)間不更新，或者收錄量突然暴跌，那可能是有問題。二是別和作弊網(wǎng)站交換鏈接，比如那些用黑帽SEO手段刷排名的，萬一被搜索引擎發(fā)現(xiàn)，你也可能被牽連。三是鏈接位置要顯眼，最好放在首頁或者內(nèi)容頁的正文區(qū)域，別藏在 footer 里或者側(cè)邊欄底部，這樣用戶看不到，搜索引擎也可能不重視。
　　There are still a few details that cannot be ignored. One is to check if the other party's website has experienced being downgraded or penalized. You can use webmaster tools to check historical snapshots. If the snapshot is not updated for a long time or the indexing volume suddenly drops sharply, it may be a problem. Secondly, do not exchange links with cheating websites, such as those that use black hat SEO methods to boost rankings. If they are discovered by search engines, you may also be implicated. Thirdly, the link position should be prominent, preferably placed in the main body area of the homepage or content page, and not hidden in the footer or at the bottom of the sidebar, so that users cannot see it and search engines may not attach importance to it.
　　最后，換完鏈接不是就完事了，得定期“體檢”。比如檢查對(duì)方網(wǎng)站是不是還正常運(yùn)營，鏈接有沒有被刪除或者加上nofollow標(biāo)簽（這種鏈接不傳遞權(quán)重）。如果發(fā)現(xiàn)對(duì)方網(wǎng)站有問題，或者鏈接失效了，趕緊聯(lián)系對(duì)方修復(fù)，或者干脆撤掉鏈接，別讓“壞鄰居”拖垮你的網(wǎng)站。
　　Finally, changing the link is not enough, regular "health check ups" are necessary. For example, checking whether the other party's website is still operating normally, whether the links have been deleted or added with nofollow tags (which do not pass weight). If you find that there is a problem with the other party's website or the link is invalid, contact them immediately to fix it, or simply remove the link, don't let the "bad neighbor" drag down your website.
　　總之，在山東做網(wǎng)站優(yōu)化，換友情鏈接得像挑合作伙伴一樣謹(jǐn)慎。找對(duì)行業(yè)、看好質(zhì)量、盯緊細(xì)節(jié)，才能讓友情鏈接真正成為提升網(wǎng)站權(quán)重的“助推器”。
　　In short, when optimizing a website in Shandong, changing friendship links should be as cautious as choosing a partner. Only by finding the right industry, focusing on quality, and paying close attention to details can friendship links truly become a "booster" to enhance website weight.

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