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一、百度愛(ài)采購(gòu)對(duì)山東企業(yè)的價(jià)值
1、 The value of Baidu AiGou to Shandong enterprises
（一）精準(zhǔn)對(duì)接客戶(hù)
（1） Accurately connect with customers
山東產(chǎn)業(yè)豐富，百度愛(ài)采購(gòu)借助百度搜索引擎的大數(shù)據(jù)，能精準(zhǔn)匹配供需。像淄博化工企業(yè)發(fā)布產(chǎn)品后，平臺(tái)會(huì)推送給有需求的采購(gòu)方，提升交易成功率。
Shandong has abundant industries, and Baidu AiGou can accurately match supply and demand with the help of big data from Baidu search engine. After a chemical company in Zibo releases its products, the platform will push them to buyers in need to increase the success rate of transactions.
（二）提升品牌形象
（2） Enhance brand image
在百度搜索頁(yè)，百度愛(ài)采購(gòu)以圖文展示商品信息，企業(yè)還能上傳資質(zhì)、案例，塑造專(zhuān)業(yè)可靠的品牌形象，助力山東中小企業(yè)提升行業(yè)知名度。?
On the Baidu search page, Baidu AiGou displays product information through text and images, and companies can also upload qualifications and cases to shape a professional and reliable brand image, helping small and medium-sized enterprises in Shandong to enhance their industry visibility.?
二、山東企業(yè)入駐流程
2、 Shandong Enterprise Settlement Process
（一）準(zhǔn)備資質(zhì)
（1） Prepare qualifications
企業(yè)要備好營(yíng)業(yè)執(zhí)照、法人身份證復(fù)印件。若屬食品、醫(yī)療器械等特殊行業(yè)，還需提供對(duì)應(yīng)許可證。
Enterprises should prepare copies of their business license and legal representative's ID card. If it belongs to special industries such as food and medical devices, corresponding licenses are also required.
（二）選擇入駐途徑
（2） Choose the entry route
企業(yè)可通過(guò)百度官方授權(quán)服務(wù)商快速入駐，也能登錄百度愛(ài)采購(gòu)官網(wǎng)，按提示自主申請(qǐng)，提交信息務(wù)必真實(shí)準(zhǔn)確。
Enterprises can quickly join through Baidu's official authorized service providers, or log in to the Baidu AiGou official website and follow the prompts to apply independently. The submitted information must be truthful and accurate.

三、運(yùn)營(yíng)技巧
3、 Operational skills
（一）優(yōu)化商品信息
（1） Optimize product information

1. 巧用關(guān)鍵詞

2. Cleverly use keywords
   結(jié)合山東產(chǎn)業(yè)特色和用戶(hù)搜索習(xí)慣，選取精準(zhǔn)關(guān)鍵詞。如煙臺(tái)蘋(píng)果，可在標(biāo)題用 “煙臺(tái)紅富士”“煙臺(tái)直供蘋(píng)果”，提升曝光率。
   Select precise keywords based on Shandong's industrial characteristics and user search habits. Like Yantai apples, you can use "Yantai Red Fuji" and "Yantai Direct Apple Supply" in the title to increase exposure.

3. 完善詳情頁(yè)

4. Improve the details page
   詳細(xì)介紹產(chǎn)品規(guī)格、產(chǎn)地和工藝。機(jī)械產(chǎn)品附操作視頻，農(nóng)產(chǎn)品展示種植環(huán)境和檢測(cè)報(bào)告，增強(qiáng)客戶(hù)信任。
   Provide a detailed introduction to the product specifications, place of origin, and manufacturing process. Mechanical products come with operation videos, agricultural products showcase planting environments and testing reports, enhancing customer trust.
   （二）參與平臺(tái)活動(dòng)
   （2） Participate in platform activities
   百度愛(ài)采購(gòu)常舉辦 “工廠直購(gòu)節(jié)” 等活動(dòng)，山東企業(yè)應(yīng)積極參與，借流量紅利推出優(yōu)惠，吸引客戶(hù)下單。
   Baidu AiGou often holds events such as the "Factory Direct Purchase Festival", and Shandong enterprises should actively participate by leveraging traffic dividends to launch discounts and attract customers to place orders.
   （三）做好客戶(hù)服務(wù)
   （3） Provide excellent customer service
   及時(shí)回復(fù)客戶(hù)咨詢(xún)，提供專(zhuān)業(yè)服務(wù)，了解并解決客戶(hù)問(wèn)題，提升滿(mǎn)意度，促成交易。
   Timely respond to customer inquiries, provide professional services, understand and solve customer problems, improve satisfaction, and facilitate transactions.
   （四）借助數(shù)據(jù)分析
   （4） Utilize data analysis
   利用平臺(tái)數(shù)據(jù)工具，分析曝光量、點(diǎn)擊率等數(shù)據(jù)，據(jù)此調(diào)整商品信息和推廣策略，提升運(yùn)營(yíng)效果。
   Utilize platform data tools to analyze exposure, click through rates, and other data, adjust product information and promotion strategies accordingly, and improve operational effectiveness.
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