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初創(chuàng)的本地生活店鋪都有-些共同點(diǎn):沒錢、沒人、沒資源。對(duì)于這類本地生活店鋪，生存和流量是最關(guān)鍵的問題。

Start up local lifestyle stores all have one thing in common: no money, no people, and no resources. For such local lifestyle stores, survival and traffic are the most critical issues.

所以初創(chuàng)實(shí)體店品牌做推廣應(yīng)首先取得客戶認(rèn)同，提高品牌認(rèn)同度，才是最重要的!

So when promoting a startup physical store brand, the most important thing is to first gain customer recognition and improve brand recognition!

一-方面，非常有必要在是實(shí)體店鋪基本成型后，盡早開展有規(guī)劃、有意識(shí)、有節(jié)奏的品牌宣傳;而另一方面，初創(chuàng)品牌完全可以依據(jù)自己的人力、財(cái)力和資源情況，找到合適自己的、最高性價(jià)比的店鋪宣傳方式。

On the one hand, it is very necessary to carry out planned, conscious, and rhythmic brand promotion as early as possible after the physical store is basically formed; On the other hand, start-up brands can easily find the most suitable and cost-effective way to promote their stores based on their human, financial, and resource situation.

1、地區(qū)曝光

1. Regional exposure

目的是以盡可能少的資金代價(jià)，讓同城的用戶或潛在投資人，有認(rèn)識(shí)和了解自己店鋪的可能，提高在同城的知名度，才是做好本地生活店鋪重要的一-項(xiàng)

The purpose is to provide users or potential investors in the same city with the possibility of knowing and understanding their own store at the lowest possible cost, and to increase the visibility of the store in the same city. This is an important aspect of building a good local lifestyle store

2、矩陣宣傳

2. Matrix promotion

可以從同城用戶認(rèn)知的角度,拍點(diǎn)幽默風(fēng)趣或者具有吸引力、沖擊力的視頻，當(dāng)然也可以分享行業(yè)看法和店鋪運(yùn)營(yíng)狀況等其次嘗試在多平臺(tái)搭建矩陣，讓實(shí)體店的宣傳更加立體

From the perspective of local users' cognition, you can shoot some humorous or attractive videos with impact. Of course, you can also share industry opinions and store operation status. Secondly, try to build a matrix on multiple platforms to make the promotion of physical stores more three-dimensional

3、追索流量追索流量，就是去主動(dòng)尋找有用戶的地方，比如斗音短視頻、直播間等，進(jìn)行店鋪曝光。除此之外，在獲得流量的同時(shí)，一定要與店鋪產(chǎn)品應(yīng)用場(chǎng)景或產(chǎn)品內(nèi)容相關(guān)聯(lián)，建立消費(fèi)者信任

3. Pursuing traffic means actively searching for places with users, such as Douyin short videos, live streaming rooms, etc., to expose the store. In addition, while gaining traffic, it is necessary to associate it with the application scenarios or product content of the store's products to establish consumer trust